Samantha

Chirinsky

FLORIDA-BASED MARKETER, STORYTELLER AND CREATIVE STRATEGIST

〰️

FLORIDA-BASED MARKETER, STORYTELLER AND CREATIVE STRATEGIST 〰️ 

ABOUT SAMANTHA

I’m Samantha Chirinsky, a marketer fueled by curiosity and creativity. I’m driven by finding fresh angles and building innovative paths forward. That mindset led me to earn a BBA in Business Management with a minor in Marketing from Florida Atlantic University in 2020. Since then, I’ve managed a $30M Amazon portfolio at Garden of Life, led multi-channel CPG campaigns at Bright Rain Collaborative, supported B2B sales operations at ADP, and now build SEO strategies and social media programs from the ground up at Knapsack Creative.

My dad’s entrepreneurial spirit taught me to go all in and put heart into every pursuit. Losing him turned that lesson into a daily reminder to lead with passion and create work that carries meaning. As a Gen Z marketer, I bring a sharp awareness of today’s social and cultural landscape, shaping strategies that balance relevance with impact. I’ve never stayed in just one lane - I draw from a mix of skills and disciplines, always learning and expanding the range I bring to the work.

PHILOSOPHY

My goal is to deliver work that makes a genuine difference and feels genuinely human.

AREAS OF EXPERTISE

Social Media Management

E-commerce Content Optimization

SEO Content Strategy

Multi-Channel Campaign Execution

Creative Direction

Copywriting

Competitive Market Research

Analytics & Insights

Project Management

International Sourcing & Procurement

Supplier Negotiation & Contract Management

End-to-End Product Development Oversight

TOOL KIT

The tools I’ve worked with professionally include:

Project Management & Collaboration

  • ClickUp

  • Asana

  • Wrike

  • Smartsheet

  • Salesforce

  • Slack

  • Microsoft Teams

  • WebEx

Social Media Management & Platforms

  • Sprout Social

  • Meta Business Suite

  • Instagram

  • Facebook

  • LinkedIn

  • Google Business Profile

SEO, Analytics & Research

  • Semrush

  • Google Analytics

  • ChatGPT

Email Marketing & Automation

  • Mailchimp

  • HubSpot

E-commerce & CMS

  • Shopify

  • Squarespace

  • Amazon

Creative Tools

  • Canva

Brands I’ve Worked With

SEO Blog written for Knapsack Creative client

SEO Blog written for Knapsack Creative client

SEO Blog written for Knapsack Creative

SEO Blog written for Knapsack Creative

SEO Blog written for Knapsack Creative client

SEO Blog written for Knapsack Creative client

SEO Blog written for Knapsack Creative client

SEO Blog written for Knapsack Creative client

Social Media Management & Copy for Luxe

Social Media Management & Copy for Luxe

Social Media Management & Copy for Knapsack

Social Media Management & Copy for Knapsack

Creative Direction for Garden of Life Gummies Nutrition Facts

Creative Direction for Garden of Life Gummies Nutrition Facts

Product Display Strategy for Amazon Listing

Product Display Strategy for Amazon Listing

Custom Channel Letter Sign for URace

Custom Channel Letter Sign for URace

Custom Neon Sign for URace

Custom Neon Sign for URace

Copy, Creative Direction, & Social for Colicchio Collection

Copy, Creative Direction, & Social for Colicchio Collection

FAQs

  • Marketing is, at its core, the art of storytelling. I dig beneath the surface to uncover the truths others might miss, weaving them into narratives that are original, human, and built to last beyond the campaign.

  • I value transparency and directness. Feedback isn’t a setback - it’s a guide. Every note sharpens the work, and I welcome it as part of creating the best possible outcome.

  • Both. I bring ideas to life through creative exploration, then refine them with strategic insight. Creativity makes the work stand out; strategy ensures it connects and delivers.

  • I bring genuine curiosity and a drive for growth. I connect the dots across teams, stay open to fresh perspectives, and add a dash of wit to keep collaboration both enjoyable and productive.

Values

Integrity

I hold myself to the same standards in every decision, big or small.

Curiosity

I dig deeper because every problem, project, and person has more to reveal.

Reflection

I learn from the past to make more thoughtful choices moving forward.

Optimism

I focus on the path forward, even in challenging moments.

Kind Words

“It was truly a pleasure working with you. Your talent, dedication, and positivity made such a meaningful impact on our team. You brought both excellence in your work and light to the office every day. Your willingness to help & lead will be greatly missed. Any company would be lucky to have you, and I know you’ll shine in your next role!” — Alisha Singh, Operations Manager at ADP

“Over the past two years, l've had the privilege of working closely with her, and she has been an integral part of shaping both our team's culture and strategic direction. From day one, she has continually expanded her scope to support the team's growth and evolution.” — Dylan Lonteen, MBA, Global Payroll Consultant

“Sam, you were always a strong leader who led our team through change and adaptation when we worked together at the agency.” — Chardonnay Davis, Associate Digital Marketing Specialist

“You are incredibly hardworking, always willing to lend a hand, and just a great colleague to be around. You have been an absolute pleasure to work with the past year and a half and have been a big part of my own personal journey with ADP.” — Alex Oswald, Global Deal Desk Analyst at ADP

“Working with you is something I look back on so fondly. You're flexible and understanding, as a person and as an employee.” — Brianna Hoomes, Community Manager

“Having Sam as a coach was such a valuable experience. She helped me gain clarity, confidence, and direction — and I’ll always be grateful for that. I highly recommend working with her — any team would be lucky to have her.” — Valentina Pollio, Account Executive